Chris Woodley http://chriswoodley.com Fri, 21 Oct 2011 00:42:21 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 Things I Read in October http://chriswoodley.com/things-i-read-in-october/ http://chriswoodley.com/things-i-read-in-october/#comments Thu, 20 Oct 2011 16:16:24 +0000 admin http://chriswoodley.com/?p=144 Finally read Psychopath Test by Jon Ronson. I didn’t enjoy it as much as his other books, but it still had enough to keep me entertained on tube journeys.

visualizing wikipedia

Kurzweil Responds: Don’t Underestimate the Singularity

Finding puts brakes on faster-than-light neutrinos

50 Amazing and Essential Novels to Enrich Your Library

How to make Angry Birds

http://www.isogenicengine.com/

Are you chasing a fad or a market?

Duck Duck Go traffic stats

Do Androids Dream of Electric Authors?

]]> http://chriswoodley.com/things-i-read-in-october/feed/ 0 Articles I’ve Liked This Month http://chriswoodley.com/articles-ive-liked-this-month/ http://chriswoodley.com/articles-ive-liked-this-month/#comments Thu, 01 Sep 2011 11:22:34 +0000 admin http://chriswoodley.com/?p=85 Bit of an odd selection of articles I’ve been reading this month. There’s a couple of interesting football articles. The Moneyball idea being applied to football was pretty interesting. The stat about Maldini only making one tackle every two games makes you realise just how good the guy was. The article about the general rubbishness of Bing was interesting too. Michael Martinez regularly writes interesting content. Take a look at his archives. I also really liked the Raymond Carver article. I didn’t realise just how important Carver’s editor was to his writing process. I love Carver’s short stories, but after reading the article, it’s clear that you have to regard the work as a collaboration between great minds rather than one man’s genius. Here’s the list:

How to license a song for your game trailer
Andre Villas Boas leaked tactical document
Moneyball comes to football
New Reddit/Hacker news challenger [via]
Why Bing Cannot Loosen Google’s Grip on Search
Genre busting: the origin of music categories
How Raymond Carver’s editor formed his pared-down style
In depth: How Björk’s ‘Biophilia’ album fuses music with iPad apps

]]> http://chriswoodley.com/articles-ive-liked-this-month/feed/ 0 Google Launches +1 Button for the Whole Web http://chriswoodley.com/google-launches-1-button-for-the-whole-web/ http://chriswoodley.com/google-launches-1-button-for-the-whole-web/#comments Thu, 01 Sep 2011 11:12:53 +0000 admin http://chriswoodley.com/?p=141 Just seen this article on TechCrunch. Google is now offering a Chrome Extension so that visitors to any website can +1 a piece of content. I’m pretty sure that this announcement will lead to dozens more blog posts on how Social Signals are now an all-important ranking factor. Before shouting from the roof-tops and proclaiming the death of SEO at the hands of social media, you might like to read this sober (and in my opinion, far more accurate) piece on ranking signals in social media.[via]

]]> http://chriswoodley.com/google-launches-1-button-for-the-whole-web/feed/ 0 The Art of Fighting without Fighting http://chriswoodley.com/the-art-of-fighting-without-fighting/ http://chriswoodley.com/the-art-of-fighting-without-fighting/#comments Wed, 31 Aug 2011 16:53:02 +0000 admin http://chriswoodley.com/?p=133 When interviewing candidates for an SEO role, I still find it quite surprising that so few bother to use anything other than the Google Adwords Tool to conduct keyword research.

What’s the point in seeking a competitive advantage when the foundations that you use for your campaigns are the same as your competition? If everybody basing their decisions on the same tool it also means everybody is also targeting the same phrases as you. Don’t waste resources competing when you don’t need to.

Therefore those who win every battle are not really skilful — those who render others’ armies helpless without fighting are the best of all.
Sun Tzu

]]> http://chriswoodley.com/the-art-of-fighting-without-fighting/feed/ 0 Very Short Stories http://chriswoodley.com/very-short-stories/ http://chriswoodley.com/very-short-stories/#comments Wed, 29 Jun 2011 02:30:23 +0000 admin http://chriswoodley.com/?p=86

“For sale: baby shoes, never worn”

Ernest Hemingway

]]> http://chriswoodley.com/very-short-stories/feed/ 0 Interesting Reads http://chriswoodley.com/interesting-reads/ http://chriswoodley.com/interesting-reads/#comments Tue, 03 May 2011 11:31:57 +0000 admin http://chriswoodley.com/?p=75 Wright Thompson – Shadow Boxing
Raymond Carver – What the Doctor Said
Follow the money: the world’s sharpest fraudbusters
Transmedia experts

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